Case Studies

The Launch of the Thermapen Food Thermometer to the Consumer Market



We developed a strategy that would see the product launched, positioned as a high-quality kitchen essential and the profile built-upon over the course of twelve months.

For maximum impact we held the launch event at the Good Housekeeping Kitchen, in the heart of the consumer magazine world.  Over 100 food journalists and editors came along to see the Thermapen demonstrated and enjoy scrumptious cakes baked live by the first ever Great British Bake-Off winner, celebrity baker Edd Kimber.

Over the course of the next twelve months we achieved high profile coverage with recommendations from the food editors of the UK’s highest selling food magazines, a celebrity following as well as positive reviews from the food editors of the Guardian and Independent.

The product was also placed on Masterchef, The Great British Bake-Off, Raymond Blanc’s How to Cook Well and ITV’s This Morning.

This highly successful strategy gained 91 pieces of targeted media coverage that reached over 15 million people.




The Launch of the Scrummi Bubbly Black Eco-Towel to the Salon Trade Market


We squeezed every drop of opportunity from this campaign by timing our launch to coincide with Salon International; the biggest trade show in the Salon Industry Calendar.

We devised a teaser campaign that enabled two media opportunities, firstly the “What is it?” question and then the big Champagne cork popping “Reveal” at Salon International.  A sustained Twitter campaign combined with a competition element doubled the Scrummi Twitter following and generated leads whilst driving an overwhelming level of footfall to their stand.

Working closely with the organisers of Salon International we gained 10 pieces of online and offline media coverage across all the major Salon titles (including Hairdressers Journal, Creative Head and Professional Hairdresser) along with an ongoing, positive social media commentary from Hairdressers Journal and the show’s Twitter and Facebook feeds.




Press Office Support for Princess Alice Hospice

The Hospice needed help to reinvigorate its media relations to raise and maintain its profile within its Surrey catchment area; with the aim of increasing its fundraising activity.

We quickly re-established media contacts and provided journalists with interesting case-study led stories that had a local slant; gaining over 230 pieces of targeted coverage and 12 radio placements in less than a year.   This led to the Hospice successfully selling all their places on key fundraising events.




Your Year for Adventure with Skyros Holistic Holidays

Against the backdrop of the Greek economic crisis, Skyros briefed us to raise the profile of its holistic holidays in Greece, Cambodia, Thailand, Cuba and the UK with new audiences and to launch its new course programme.

Our approach was to launch the programme with the “Your Year for Adventure” campaign, which placed Skyros holidays as somewhere exciting, fun and active with a lively, cool vibe.

Utilising reviews in the national media and expert comment from course facilitators that showcased specific aspects of the Skyros brand we gained over 20 national media placements in just five months.  These included  a full page in the Guardian, half a page in the Times, a placement on ITV’s This Morning and coverage in the Daily Mail, Psychologies, Prima, Zest and Woman’s Weekly.